Facebook’s user interface might seem simple on the surface, but as anyone who’s used the platform for a while knows, there’s a lot happening beneath that clean interface. One of the areas that consistently confuses users is the distinction between “likes” and “followers” on Facebook pages. While both of these options serve similar functions, they are quite different when you get into the mechanics of how content is consumed and how engagement is measured.
Let’s take a closer look at how these features differ, why Facebook introduced them, and how they work together to help boost your page’s visibility and engagement.
https://slightwave.com/digging-through-facebooks-complex-page-system-likes-vs-followers/